written by Kayla Chandel
These days everyone has something to say, so why not you too?! If you’re thinking about starting a blog it’s best to think like NIKE and Just Do it. Here are 5 easy steps to help you get started.
The best blogs have a focus area or theme for their audience. Is your blog about being a pet lover, DIY fashion, single mom living?? Whatever focus area you decide, try to stay within those topics for the majority of your blog in efforts to attract a particular audience as well as potential advertisers.
Create a website.
Creating a website means you need to choose a domain and webhosting. If you have a great name that’s available but aren’t ready to start your website, then it’s best to reserve your domain name so that no one takes it. Longterm it’s smart to also do a tradename search on it so that in the future you don’t run into any hiccups along the way and become attached. Definitely do your research because there are countless webhosting sites to choose from and a lot of them are geared toward a specific type of website so while looking around have an idea of what type of blog you plan to create. Some popular domain and webhosting sites are are:
Bring your blog to life.
By this point you should know exactly what type of blog you are creating so bring on the colors. I know how overwhelming it can be to decide on a color scheme but Adobe Color is a great tool to use to help get the juices flowing. Make sure to look into the details of some of your favorite bloggers for inspiration but remember that originality is key.
Don’t forget about your logo.
You will need something for readers to easily recognize as your work and brand. This will come in handy with graphics, marketing and social media! Here are some examples. Pay attention to font, color and overall design. Your logo should be a visual representation of what your blog is about.
Set up plugins!
This is the tool that allows your social media feeds to show up on automatically on your website. You can also use this to include the daily weather updates or advertisements for readers. It is also a good way to add content and create an aesthetic.
Create dope content.
The fun part about a blog is that you get to decide what everyone reads from your point of view. To keep all your potential readers engaged make sure your content includes visuals, gifs, videos, quotes etc. so that you have something for everyone. Please note the consistency is the key. Stay consistent with your aesthetics as well as the staying on track with posting often.
Market your blog.
Now that your blog is up and running you need readers! For most this means making graphics for social media to get your followers engaged. If you want to take it a step further, switch that personal instagram account to a business account as a blogger. Use this as the main source of promotion to build your blog and eventually a brand. Canva.com is a great tool to use for making flyers and posters.